AFP Privacy Policy

Last Updated: January, 2025

This Privacy Policy explains how Anaheim Feed & Pet Supply, Inc. ("AFP", "We" or "Us" or “Our”) collects, uses, and discloses information about you when you access or use Our websites, mobile application and other online products and services (collectively, the "Services"), shop in our stores, contact Our customer service team, engage with Us on social media, apply for a job with Us, or otherwise interact with Us.

We may change this Privacy Policy from time to time. If we make material changes, We will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to Our website homepage or sending you a notification). We encourage you to review the Privacy Policy whenever you access the Services or otherwise interact with Us to stay informed about Our information practices and the choices available to you.

Collection of Information

Information You Provide to Us

We collect information you provide directly to Us. For example, We collect information when you create an account, fill out a form, participate in a survey, review, contest or promotion, make a purchase, apply for a job or upload your resume, communicate with Us via third party social media sites, request customer support, or otherwise communicate with Us. The types of information We may collect include your name, email address, postal address, phone number, credit card and other payment information, age, location, your pet’s information (name, breed, date of birth, gender, etc.) and any other information you choose to provide.

Other Information We Collect

When you access or use Our Services or transact business with us, We automatically collect information about you, including:

· Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and date and location of the transaction.

· Log Information: We collect information related to your access to and use of the Services, including the type of browser you use, app version, access times, pages viewed, your IP address, and the page you visited before navigating to our Services.

· Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.

· Visual Information: We utilize cameras in our stores for security purposes and to measure and observe customer traffic patterns to improve Our stores and services.

· Location Information: We may derive the approximate location of your device from your IP address. In accordance with your device permissions, We may also collect information about the precise location of your device. You have the ability to stop the collection of precise location information at any time.

· Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use different technologies to collect information, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help Us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as "pixel tags" or "clear GIFs") are electronic images that may be used in Our Services or emails and help deliver cookies, count visits, and understand usage and campaign effectiveness

Information Collected from Other Sources

We may also obtain information about you from other sources. For example, We may collect information about you from third parties, such as mailing list providers, data enhancement sources and publicly available sources, including information you submit in a public forum (e.g., a blog, chat room, or social media). If you apply for a job with Us, We will receive your application information from our job applicant processing partners. Additionally, if you create or log into your account through a social media site, We may have access to certain information from that site, such as your name, account information, and friends lists, in accordance with the authorization procedures determined by such social media site.

Use of Information

We use the information we collect to deliver the products and services you request and customize your experience with Us. We also use the information We collect to:

· Provide, maintain and improve Our products and services;

· Conduct audits related to a current interaction with the consumer and concurrent transactions, including, but not limited to, counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards;

· Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, and protect the rights and property of AFP and others;

· Debug to identify and repair errors that impair existing intended functionality;

· For limited, internal and operational use, such as to enable Our website to function;

· Perform services on behalf of Us or our service providers, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing advertising or marketing services, or conducting analytic services;

· Undertake internal research for technological development and demonstration;

· Undertake activities to verify or maintain the quality or safety of a service or device that We own, manufacture, or control, and to improve, upgrade, or enhance the service or device that is owned, manufactured, manufactured for, or controlled by, Us;

· Send you technical notices, updates, security alerts, and support and administrative messages and to respond to your comments, questions, and customer service requests;

· Communicate with you about products, services, and events offered by AFP and others, and provide news and information We think will be of interest to you;

· Personalize your online experience and the advertisements you see when you use the Services or third-party platforms based on your preferences, interests, and browsing and purchasing behavior;

· Facilitate contests, sweepstakes, and promotions and process and deliver entries and rewards;

· Evaluate your application and qualifications for employment with Us; and

· Carry out any other purpose described to you at the time the information was collected.

We use in-store cameras for security purposes and for operational purposes such as measuring and observing customer traffic patterns.

Sharing of Information

We may share information as follows:

· With vendors, service providers, and consultants that perform services for us, including e-mail and mobile marketing, analytics, web hosting, call center services, payment processing, coupon delivery, and data enhancement;

· With the public, if you post information online and elect to make it available to the public, such as by writing a product review on Our website;

· In response to a request for information if We believe disclosure is in accordance with, or required by, any applicable law or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements;

· If We believe your actions are inconsistent with Our user agreements or policies, if We believe you have violated the law, or to protect the rights, property, and safety of AFP or others;

· In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of Our business by another company;

· Between and among AFP and Our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and

· With your consent or at your direction.

We may also share aggregated or de-identified information that cannot reasonably be used to identify you.

Social Sharing Features and Third-Party Privacy Policies

The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on Our Services with other media. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. Your interactions with those features are governed by the privacy policies of the entities that provide these features. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit their privacy policies.

Please note that when you apply for a job with Us, the privacy policies of Our job applicant processing partners may govern the submission of your application information.

Advertising and Analytics Services Provided by Others

We may allow others to provide analytics services and serve advertisements on Our behalf across the web and in mobile applications. These entities may use cookies, pixels, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by AFP and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on Our Services and other websites, and better understand your online activity. You may opt out of these services for the web browser be navigating to the cookie banner on our site where you can manage your preferences. Your device may also include a feature ("Limit Ad Tracking" on iOS or "Opt Out of Interest-Based Ads" or "Opt Out of Ads Personalization" on Android) that allows you to opt out of having certain information collected through apps used for targeted or behavioral advertising purposes.

Data Retention and Security

Data Retention

We store the information we collect about you and your pet(s) for as long as is necessary for the purpose(s) for which We originally collected it, or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.

Data Security

We maintain administrative, technical and physical safeguards to protect your personal information. However, no e-commerce solution or website is completely secure. You are also responsible for taking reasonable steps to protect your personal information, such as using strong passwords and using different passwords across your important online accounts. We will never request your password or credit card information through email.

Children's Personal Information

We recognize the particular importance of protecting privacy where children are involved. We do not knowingly collect personal information online from children under the age of 16.

Transfer of Information to the U.S. and Other Countries

AFP is based in the United States and we process and store information in the U.S. and other countries. Therefore, We and Our service providers may transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction.

Your Choices

Account Information

You may update and correct certain account information you provide to Us at any time by logging into your account or calling us at 714-992-2012.

Location Information

When you first launch any of our mobile applications that collect precise location information, you will be asked to consent to the application’s collection of this information. If you initially consent to our collection of this location information, you can subsequently stop the collection of this information at any time by changing the preferences on your mobile device. If you do so, Our mobile applications, or certain features thereof, may no longer function properly. You may also stop our collection of this location information by following the standard uninstall process to remove all of Our mobile applications from your device. Certain mobile devices contain geo-location tracking capability. We may use such capability or other geo-location tracking technology to identify the location of devices in our store or nearby for marketing, to generate coupons or other offers, and for analytical purposes.

Cookies

We collect certain information by automated means when you visit our website, such as how many users visit the website and other related analytics. We collect this information to learn how to improve the website and how to best tailor it to our visitors. When you visit the website, we may automatically collect some information about your visit using cookies, log analytics software, and other aggregate tracking technologies. Cookies are bits of text that are placed on your computer’s hard drive when you visit certain website. We may use cookies to tell us, for example, whether you have visited us before.

Strictly Necessary:  These cookies are required to run Our website properly and cannot be switched off.

Functional: These cookies allow the website to remember choices you make (such as your user name, language, or the region you are in) and provide enhanced features. For instance, the website may be able to remember your login details, so that you do not have to repeatedly sign in to your account when using a particular device to access the website. The information these cookies collect is usually anonymized. They do not gather any information about you that could be used for advertising or remember where you have been on the internet.

Analytics: This Website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze how users use the website. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity, and providing other services relating to website activity and internet usage for us. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Google will not associate your IP address with any other data held by Google.

Marketing / Social Media: We may use social media sharing and other “widgets” to enable interaction with social networks, such as Facebook, Twitter, and LinkedIn. Some of these social networks may be able to track your visit to the Website (or any site that uses the widgets) because when you visit a social network, it may place personally identifiable cookies in your browser that are then transmitted back to the social network when you visit other sites that use that network’s widgets, even if you do not click on or interact with the widget. If you have questions about a particular social network’s information collection or cookie practices, please refer to the privacy and use policies of that social network.  We may also use marketing cookies.  Such cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. These cookies work by uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

If you do not agree to Our use of cookies, you may opt-out of certain categories of cookies listed above by clicking on the cookie banner on our site to adjust your preferences. Please note that if you choose to opt out of certain cookies, this could affect the availability and functionality of our Services.

The major browsers have attempted to implement the draft “Do Not Track” (“DNT”) standard of the World Wide Web Consortium (“W3C”) in their latest releases. As this standard has not been finalized, our Website is not compatible with DNT and so, does not recognize DNT settings

If you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, We will treat this as a request to opt-out of activity that may be considered a “sale” or “sharing” of personal information or other uses that may be considered targeted advertising for the device and browser you used to visit Our website.

Promotional Communications

You may opt out of receiving promotional emails from AFP by following the instructions in those emails or by logging into your account and changing your preferences. If you opt out, We may still send you non-promotional emails, such as those about your account or our ongoing business relations.

By participating in any of Our mobile programs, you agree to receive automated marketing phone calls and text messages at the phone number your provided at opt-in. Your consent to receive marketing messages is not required to make a purchase. You agree to notify AFP at the Contact Us information below in the event that you change or disconnect your mobile phone number.

Phone calls made and text messages sent to your mobile device may be generated using automated telephone dialing technology. Message and data rates may apply and are billed by and payable to your mobile service provider. Delivery of messages are subject to the effective transmission by your mobile service provider and any policies or terms established by your mobile service provider.

Shine the Light

California law permits residents of California to request certain details about how their information is shared with third parties for direct marketing purposes. If you are a California resident and would like to make such a request, please use the Contact Us information below.

Contact Us

If you have any questions about this Privacy Policy, please contact Us at:

E-mail: info@anaheimfeed.com

Mail: 1730 N Lemon St Anaheim, CA 92801

Phone: 714-992-2012